Meta Stock Falls 4.8% as AI Unit Debuts; BofA Sees $810, Monness $830

• Meta stock closed September 28 at $715.62, down 4.79%, on the day the company announced its enterprise AI unit
• Monness raised its Meta price target to $830 that day; BofA had reiterated its $810 target on September 24, before the launch
• Former MongoDB CEO CJ Desai will lead Meta Enterprise Platform, which will offer Muse and other AI tools to businesses

Meta stock had an awkward start to the week. Mark Zuckerberg unveiled a business selling the company’s AI tools to corporate customers, and the shares closed down 4.8% at $715.62. Wall Street’s calls were running the other way. Monness Crespi Hardt raised its target to $830 that day, while Bank of America stood by $810. The launch brings an experienced software executive to Meta, but the question investors have been asking for months remains unanswered.

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META Stock Slides as Meta Enterprise Platform Takes Shape

The new Meta Enterprise Platform will bring Muse, Meta Business Agent, Muse API, and Muse Code to businesses and developers. Meta is putting Chirantan Desai, who had been chief executive of MongoDB, in charge. He will report directly to Zuckerberg.

It is a different sales proposition for a company whose business has long centered on advertising. Meta already has relationships with businesses using Facebook, Instagram and WhatsApp. The new unit aims to sell them AI products they can use in their own operations. Meta has yet to say what those products will cost or how much revenue it expects them to generate.

Shares fell on the announcement day, closing September 28 at $715.62, down 4.79%. The decline alone does not show that investors rejected the Meta AI business. But it does leave a wide gap between the closing price and analysts’ targets.

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Meta Price Targets Reflect Different Timelines

Monness Crespi Hardt lifted its target from $730 to $830 on September 28 and kept its Buy rating. Its stated reason was early traction for Muse and the vision Meta laid out for the personal AI agent at its recent Connect event. The new enterprise platform adds another way to sell Meta’s technology, though Monness’s reported note was focused on Muse.

The Bank of America Meta call came earlier. BofA reiterated its Buy rating and $810 target on September 24, before the enterprise unit was announced. From Monday’s close, $830 implies about 16% upside and $810 implies roughly 13%.

These forecasts sit alongside a large bill. Meta’s latest company guidance puts 2026 capital spending at $130 billion to $145 billion. The range covers the whole company, rather than this new unit alone. Desai now has the job of building an enterprise business whose sales investors can measure against that spending.

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