Strategy Buys Another 1,665 Bitcoin as New Data Shows Corporate BTC Adoption Growing

• Bitcoin holdings continue to grow as corporate Bitcoin adoption expands, with BTC adoption, Michael Saylor, and Strategy holdings in focus
• Strategy added 1,665 BTC for $142.7 million, taking its total Bitcoin holdings to 847,766 BTC
• River found that 194 public companies held Bitcoin in 2026, up from 74 in 2025, highlighting broader corporate adoption

Bitcoin continues to be a center of attention for global markets and corporations. The asset is now seeing growing adoption among companies, as its corporate adoption continues to expand. In this process, Strategy has once again made its Bitcoin move, adding 1,665 BTC to its balance sheet. The company paid nearly $142.7M for this purchase, taking its Bitcoin holdings to 847,766 BTC. Moreover, new data by River suggests how corporate Bitcoin attention is also steadily rising, with more and more companies now holding BTC than before.

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Strategy Keeps Adding More Bitcoin

Michael Saylor’s Strategy has once again made its latest BTC purchase, ramping up its Bitcoin holdings. The latest purchase was made between September 21 and September 27. The purchase was funded partly through the sale of MSTR common stock. It sold about 1.47 million MSTR shares, generating $246.2 million, and used $142.7 million of the proceeds to purchase Bitcoin.

With this recent purchase, Strategy’s Bitcoin holdings have now hit 847,766 BTC. The company continues to portray itself as a leading Bitcoin-focused company. The recent purchase of Bitcoin by Strategy is the firm’s second consecutive BTC purchase. The company had earlier bought 950 BTC the previous week. Michael Saylor’s Strategy now holds more than 4% of Bitcoin’s maximum 21 million supply.

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Corporate Bitcoin Adoption Is Steadily Growing

Strategy’s recent Bitcoin purchase has outlined a broader market narrative. A recent study conducted by River found that public companies are increasingly building their own Bitcoin exposure, buying BTC at a rapid pace. The report found that the number of public companies holding BTC rose to 194 in 2026 from 74 in 2025. River described this as 2.5x growth in public-company Bitcoin adoption in 2025.

Businesses have also started to increase their Bitcoin exposure, adding $54B worth of BTC to their balance sheets in 2025, according to River. Bitcoin treasury companies made up a large part of those corporate holdings.

These numbers show that Bitcoin holdings and BTC adoption are spreading beyond a small group of companies, with more businesses adding the asset to their balance sheets.

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