Weibo Corporation
WB
Rank in Stocks
#6961
Weibo Corporation operates a prominent social media platform within the... Weibo Corporation operates a prominent social media platform within the People's Republic of China, empowering individuals to create, distribute, and discover various forms of content. The company generates revenue primarily through two segments: Advertising and Marketing Services, and Value-Added Services. Its platform provides a comprehensive suite of features designed to enhance user experience. These include tools for content discovery, facilitating the exploration of trending topics and information, along with self-expression functionalities that allow users to share their thoughts and media. Additionally, social interaction products foster community engagement among its user base. For businesses, Weibo offers diverse advertising and marketing solutions. These encompass standard social display advertisements, alongside specialized promotional tools like Fans Headline and Weibo Express. It also provides opportunities for sponsored trends and search placements, appearing within users' trend exploration and search results. Further features include capabilities for video and live streaming, content editing, customization, and managing copyrighted material. The platform also utilizes recommendations for search lists, trend lists, and in-app advertisements. Beyond user-facing tools, Weibo supports its ecosystem partners. It offers essential back-end management, traffic support, and product solutions to Multi-Channel Networks (MCNs), unions, and e-commerce collaborators. An open application platform allows external developers to integrate with Weibo, enabling users to log in via their Weibo account and share third-party content. Furthermore, Weibo Wallet facilitates interest-generating activities for partners, such as distributing digital red envelopes and coupons. Founded in 2009, the company, originally known as T.CN Corporation before rebranding to Weibo Corporation in 2012, is headquartered in Beijing, China, and operates as a subsidiary of Sina Corporation.
Share Price
$6.41
Last synced: 2026-11-09
Market Cap
$1.52B
Change (1 day)
-1.84%
Change (1 year)
-40.15%
Country
Stock data: Financial Modeling PrepΒ·Updated Β·Not investment adviceΒ·How we calculate this
Trade Weibo Corporation (WB)
Category
Communication Services
Operating Margin for Weibo Corporation (WB)
Operating Margin as of November 2026 TTM: 24.49%
According to Weibo Corporation's latest financial reports, its current operating margin (TTM) is 24.49%. At the end of 2025 the company had an operating margin of 26.45%.
Operating Margin history for Weibo Corporation from 2016 to 2026
Operating Margin at the end of each year
| Year | Operating Margin | Change |
|---|---|---|
| 2026 (TTM) | 24.49% | -7.41% |
| 2025 | 26.45% | -6.11% |
| 2024 | 28.17% | 4.84% |
| 2023 | 26.87% | 2.71% |
| 2022 | 26.16% | -15.34% |
| 2021 | 30.90% | 3.03% |
| 2020 | 29.99% | -11.32% |
| 2019 | 33.82% | -6.24% |
| 2018 | 36.07% | 1.78% |
| 2017 | 35.44% | 64.84% |
| 2016 | 21.50% | 0.00% |
Operating Margin for similar companies or competitors
| Company | Operating Margin | Operating Margin Difference | Country |
|---|---|---|---|
| 33.32% | -98.64% |
US
|
|
| 32.86% | -98.66% |
US
|
|
| 32.65% | -98.67% |
CN
|
|
| 14.58% | -99.40% |
SE
|
|
| 3.16% | -99.87% |
NL
|
What is a company's Operating Margin?
The operating margin is a key indicator to assess the profitability of a company. Higher operating margins are generaly better as they show that a company is able to sell its products or services for much more than their production costs. The operating margin is calculated by dividing a company's earnings by its revenue.
Questions about Weibo Corporation's operating margin
What is Weibo Corporation's operating margin?
Weibo Corporation's operating margin is 24.49%, as of Nov 2026.
What was Weibo Corporation's operating margin in 2025?
In 2025, Weibo Corporation's operating margin was 26.45%, compared with 28.17% in 2024.
How has Weibo Corporation's operating margin changed since 2020?
From 2020 to 2025, Weibo Corporation's operating margin was highest in 2021 (30.90%) and lowest in 2022 (26.16%).
How does Weibo Corporation's operating margin compare with similar companies?
Weibo Corporation's operating margin (24.49%) is higher than that of 2 of the 5 similar companies listed above. The highest among them is Alphabet Inc., with 33.32%.