Baidu, Inc.
BIDU
Rank in Stocks
#889
Baidu, Inc. is a prominent Chinese technology company that offers various... Baidu, Inc. is a prominent Chinese technology company that offers various internet-based services, primarily focusing on digital marketing and cloud computing, all delivered through its extensive online platform within the People's Republic of China. The company's operations are segmented into two main divisions: Baidu Core and iQIYI. The Baidu Core segment encompasses a wide array of services, including online marketing derived from search queries and user feeds, comprehensive cloud solutions, and innovative products and services developed from its artificial intelligence initiatives. This segment also operates Haokan, a popular short-video platform featuring both user-generated and professionally produced content. Conversely, the iQIYI segment is dedicated to its online entertainment video platform, which provides a diverse selection of media content, including original productions, professionally created shows, and material acquired from partners. Baidu was founded in the year 2000 and maintains its corporate headquarters in Beijing, China.
Share Price
$79.82
Last synced: 2026-10-16
Market Cap
$27.17B
Change (1 day)
-3.32%
Change (1 year)
-33.49%
Country
CN
Trade Baidu, Inc. (BIDU)
Category
Communication Services
Operating Margin for Baidu, Inc. (BIDU)
Operating Margin as of October 2026 TTM: 6.91%
According to Baidu, Inc. latest financial reports and stock price the company's current Operating Margin (TTM) is 6.91%. At the end of 2023 the company had an Operating Margin of 16.24%.
Operating Margin history for Baidu, Inc. from 2003 to 2026
Operating Margin at the end of each year
| Year | Operating Margin | Change |
|---|---|---|
| 2026 (TTM) | 6.91% | -56.76% |
| 2024 | 15.98% | -1.60% |
| 2023 | 16.24% | 26.18% |
| 2022 | 12.87% | 52.31% |
| 2021 | 8.45% | -36.89% |
| 2020 | 13.39% | -173.81% |
| 2019 | -18.14% | -219.50% |
| 2018 | 15.18% | -17.95% |
| 2017 | 18.50% | 29.92% |
| 2016 | 14.24% | -19.00% |
| 2015 | 17.58% | -32.64% |
| 2014 | 26.10% | -25.51% |
| 2013 | 35.04% | -29.27% |
| 2012 | 49.54% | -5.19% |
| 2011 | 52.25% | 4.46% |
| 2010 | 50.02% | 38.64% |
| 2009 | 36.08% | 5.22% |
| 2008 | 34.29% | 9.31% |
| 2007 | 31.37% | -0.03% |
| 2006 | 31.38% | -236.97% |
| 2005 | -22.91% | -344.50% |
| 2004 | 9.37% | -140.90% |
| 2003 | -22.91% | 0.00% |
Operating Margin for similar companies or competitors
| Company | Operating Margin | Operating Margin Difference | Country |
|---|---|---|---|
| 33.15% | -95.20% |
US
|
|
| 38.08% | -94.49% |
US
|
|
| 0.00% | - |
CN
|
|
| 14.65% | -97.88% |
SE
|
|
| 0.00% | - |
NL
|
What is a company's Operating Margin?
The operating margin is a key indicator to assess the profitability of a company. Higher operating margins are generaly better as they show that a company is able to sell its products or services for much more than their production costs. The operating margin is calculated by dividing a company's earnings by its revenue.