Vera Bradley, Inc.
VRA
Rank in Stocks
#16039
Vera Bradley, Inc., including its affiliated companies, specializes in the... Vera Bradley, Inc., including its affiliated companies, specializes in the design, manufacturing, and sale of a diverse range of women's products, such as handbags, travel gear, various fashion and home accessories, and gifts. The company's operations are structured into three main divisions: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. Under the Vera Bradley brand, the product catalog is extensive, featuring numerous bag types like totes, crossbody bags, satchels, clutches, backpacks, baby bags, and lunch bags. The accessories line includes wallets, wristlets, eyeglass cases, scarves, and technology-related items. For travel, they provide rolling luggage, cosmetic organizers, various packing accessories, and larger duffel or weekend bags. Their home collection encompasses throw blankets, beach towels, comforters, and drinkware like mugs and tumblers. Additionally, they offer apparel and footwear such as sleepwear, different shoe styles, cotton face masks, outerwear, socks, and scarves. The company also handles stationery, merchandising, freight services, licensing, and gift card breakage services. Through its Pura Vida segment, Vera Bradley offers an assortment of jewelry, including bracelets, rings, and necklaces. Vera Bradley branded merchandise is distributed directly to consumers via its 70 full-line stores and 75 factory outlet stores across the United States (as of January 29, 2022). Sales also occur through its official website, verabradley.com, an associated online outlet site, and an annual outlet event in Fort Wayne, Indiana. Indirectly, these products are available at approximately 1,800 specialty retail locations, department stores, national accounts, third-party e-commerce platforms, inventory liquidators, and through licensing agreements. Pura Vida branded goods are sold via wholesale partnerships and dedicated online portals, including puravidabracelets.com, puravidabracelets.eu, and puravidabracelets.ca. Vera Bradley, Inc. was established in 1982 and maintains its corporate headquarters in Roanoke, Indiana.
Share Price
$8.05
Last synced: 2026-11-09
Market Cap
$230.94M
Change (1 day)
14.18%
Change (1 year)
228.57%
Country
Stock data: Financial Modeling PrepΒ·Updated Β·Not investment adviceΒ·How we calculate this
Trade Vera Bradley, Inc. (VRA)
Category
Consumer Cyclical
Operating Margin for Vera Bradley, Inc. (VRA)
Operating Margin as of November 2026 TTM: -3.08%
According to Vera Bradley, Inc.'s latest financial reports, its current operating margin (TTM) is -3.08%. At the end of 2025 the company had an operating margin of -11.39%.
Operating Margin history for Vera Bradley, Inc. from 2009 to 2026
Operating Margin at the end of each year
| Year | Operating Margin | Change |
|---|---|---|
| 2026 (TTM) | -3.08% | -72.96% |
| 2025 | -11.39% | -613.06% |
| 2024 | 2.22% | -111.70% |
| 2023 | -18.98% | -481.12% |
| 2022 | 4.98% | 78.49% |
| 2021 | 2.79% | -29.01% |
| 2020 | 3.93% | -39.63% |
| 2019 | 6.51% | 97.27% |
| 2018 | 3.30% | -43.20% |
| 2017 | 5.81% | -37.53% |
| 2016 | 9.30% | -26.13% |
| 2015 | 12.59% | -28.38% |
| 2014 | 17.58% | -13.61% |
| 2013 | 20.35% | -2.49% |
| 2012 | 20.87% | 43.24% |
| 2011 | 14.57% | -7.90% |
| 2010 | 15.82% | 38.77% |
| 2009 | 11.40% | 0.00% |
Operating Margin for similar companies or competitors
| Company | Operating Margin | Operating Margin Difference | Country |
|---|---|---|---|
| 8.20% | -102.66% |
US
|
|
| 9.13% | -102.96% |
DE
|
|
| 9.16% | -102.97% |
SE
|
|
| 19.30% | -106.27% |
JP
|
|
| 13.79% | -104.48% |
CH
|
What is a company's Operating Margin?
The operating margin is a key indicator to assess the profitability of a company. Higher operating margins are generaly better as they show that a company is able to sell its products or services for much more than their production costs. The operating margin is calculated by dividing a company's earnings by its revenue.
Questions about Vera Bradley, Inc.'s operating margin
What is Vera Bradley, Inc.'s operating margin?
Vera Bradley, Inc.'s operating margin is -3.08%, as of Nov 2026.
What was Vera Bradley, Inc.'s operating margin in 2025?
In 2025, Vera Bradley, Inc.'s operating margin was -11.39%, compared with 2.22% in 2024.
How has Vera Bradley, Inc.'s operating margin changed since 2020?
From 2020 to 2025, Vera Bradley, Inc.'s operating margin was highest in 2022 (4.98%) and lowest in 2023 (-18.98%).
How does Vera Bradley, Inc.'s operating margin compare with similar companies?
Vera Bradley, Inc.'s operating margin (-3.08%) is lower than that of all 5 similar companies listed above. The highest among them is ASICS Corporation, with 19.30%.