Purple Group Limited is a financial services enterprise based in South Africa,... Purple Group Limited is a financial services enterprise based in South Africa, specializing in trading, investment, and asset management. The company conducts its business through distinct divisions such as GT247.com, Emperor Asset Management, and EasyEquities. Among its offerings are EasyEquities, an intuitive online investment platform; GT247.com, a versatile trading platform providing a wide array of tradable instruments; and EasyProperties, an internet-based portal for property investments. Established in 1998 in Johannesburg, South Africa, the entity was previously known as Purple Capital Limited before rebranding to Purple Group Limited in December 2013.
