Baozun Inc.
BZUN
Rank in Stocks
#16452
Baozun Inc., operating through its network of subsidiaries, provides a... Baozun Inc., operating through its network of subsidiaries, provides a comprehensive suite of digital commerce services to brand partners across the People's Republic of China. The company's extensive offerings include establishing and integrating IT infrastructure, designing and launching online retail platforms, managing daily store operations, executing visual merchandising and promotional campaigns, providing dedicated customer support, and overseeing logistics such as warehousing and order fulfillment. Baozun caters to brands in a wide array of sectors, including apparel and accessories, household appliances, consumer electronics, home goods and furnishings, food and health products, beauty and cosmetics, fast-moving consumer goods (FMCG), mother and baby products, and the automotive industry. Founded in 2007, the enterprise was initially known as Baozun Cayman Inc. before adopting its current name, Baozun Inc., in March 2015. Its global headquarters are located in Shanghai, China.
Share Price
$3.61
Last synced: 2026-11-11
Market Cap
$209.57M
Change (1 day)
0.70%
Change (1 year)
22.20%
Country
Stock data: Financial Modeling PrepΒ·Updated Β·Not investment adviceΒ·How we calculate this
Trade Baozun Inc. (BZUN)
Category
Consumer Cyclical
Operating Margin for Baozun Inc. (BZUN)
Operating Margin as of November 2026 TTM: 1.69%
According to Baozun Inc.'s latest financial reports, its current operating margin (TTM) is 1.69%. At the end of 2025 the company had an operating margin of -0.02%.
Operating Margin history for Baozun Inc. from 2012 to 2026
Operating Margin at the end of each year
| Year | Operating Margin | Change |
|---|---|---|
| 2026 (TTM) | 1.69% | -8,550.00% |
| 2025 | -0.02% | -98.36% |
| 2024 | -1.22% | -47.86% |
| 2023 | -2.34% | -685.00% |
| 2022 | 0.40% | 471.43% |
| 2021 | 0.07% | -98.89% |
| 2020 | 6.31% | 49.88% |
| 2019 | 4.21% | -36.21% |
| 2018 | 6.60% | 6.80% |
| 2017 | 6.18% | 132.33% |
| 2016 | 2.66% | 706.06% |
| 2015 | 0.33% | -109.19% |
| 2014 | -3.59% | 33.46% |
| 2013 | -2.69% | -42.15% |
| 2012 | -4.65% | 0.00% |
Operating Margin for similar companies or competitors
| Company | Operating Margin | Operating Margin Difference | Country |
|---|---|---|---|
| 13.09% | -92.25% |
US
|
|
| 4.21% | -97.51% |
CN
|
|
| 21.86% | -87.07% |
IE
|
|
| 8.26% | -95.11% |
UY
|
|
| 19.77% | -88.30% |
US
|
What is a company's Operating Margin?
The operating margin is a key indicator to assess the profitability of a company. Higher operating margins are generaly better as they show that a company is able to sell its products or services for much more than their production costs. The operating margin is calculated by dividing a company's earnings by its revenue.
Questions about Baozun Inc.'s operating margin
What is Baozun Inc.'s operating margin?
Baozun Inc.'s operating margin is 1.69%, as of Nov 2026.
What was Baozun Inc.'s operating margin in 2025?
In 2025, Baozun Inc.'s operating margin was -0.02%, compared with -1.22% in 2024.
How has Baozun Inc.'s operating margin changed since 2020?
From 2020 to 2025, Baozun Inc.'s operating margin was highest in 2020 (6.31%) and lowest in 2023 (-2.34%).
How does Baozun Inc.'s operating margin compare with similar companies?
Baozun Inc.'s operating margin (1.69%) is lower than that of all 5 similar companies listed above. The highest among them is PDD Holdings Inc., with 21.86%.