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Better Choice Company Inc. Better Choice Company Inc.

Better Choice Company Inc.

BTTR
Rank in Stocks #34672
Better Choice Company Inc. (BTTR) operates as a dedicated animal health and... Better Choice Company Inc. (BTTR) operates as a dedicated animal health and wellness enterprise. The company offers an extensive selection of products for dogs, cats, and their owners, spanning naturally formulated kibble and canned foods, freeze-dried raw dog foods and treats, and even vegan options for dogs. Beyond nutrition, their portfolio also includes various oral care solutions, dietary supplements, toppers, dental products, chews, and grooming essentials. These offerings are brought to market under the well-known Halo and TruDog brand names. Better Choice Company Inc. distributes its merchandise through its own online platforms, various online retailers, and specialized pet stores. With a global presence, the company conducts business in the United States, Canada, China, and broader Asia. Founded in 1986 and headquartered in Tampa, Florida, the firm rebranded to Better Choice Company Inc. on March 11, 2019, having previously operated as Sports Endurance, Inc.
Share Price
$2.12
Last synced: 2025-04-29
Market Cap
$5.13M
Change (1 day)
8.72%
Change (1 year)
0.00%
Country
US
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P/E ratio for Better Choice Company Inc. (BTTR)
P/E ratio as of August 2026 TTM: -1.54
According to Better Choice Company Inc. latest financial reports and stock price the company's current price-to-earnings ratio (TTM) is -1.54. At the end of 2024 the company had a P/E ratio of -20.10.
P/E ratio history for Better Choice Company Inc. from 2022 to 2026
P/E ratio at the end of each year
Year P/E Ratio Change
2026 (TTM) -1.54 1,296.55%
2025 -0.11 -99.47%
2024 -20.10 536.74%
2023 -3.16 279.91%
2022 -0.83 0.00%
P/E ratio for similar companies or competitors
Company P/E Ratio P/E Ratio Difference Country
28.03 -1,924.70%
CH
- -
FR
- -
JP
75.87 -5,038.51%
IN
- -
BR
How to read a P/E ratio?

The Price/Earnings ratio measures the relationship between a company's stock price and its earnings per share.
A low but positive P/E ratio stands for a company that is generating high earnings compared to its current valuation and might be undervalued. A company with a high negative (near 0) P/E ratio stands for a company that is generating heavy losses compared to its current valuation.

Companies with a P/E ratio over 30 or a negative one are generaly seen as "growth stocks" meaning that investors typically expect the company to grow or to become profitable in the future.

Companies with a positive P/E ratio bellow 10 are generally seen as "value stocks" meaning that the company is already very profitable and unlikely to strong growth in the future.