Operating a network of jewelry retail outlets across Japan, Verite Co., Ltd.... Operating a network of jewelry retail outlets across Japan, Verite Co., Ltd. manages brands including VΓ©ritΓ©, Maharaja Diamond, Velicia, and Mimikazari. These establishments provide customers with a diverse selection of products, ranging from fine jewelry and gemstones to precious metals, timepieces, and various fashion accessories. Founded in 1936, the company was formerly known as Jewel Verite Ohkubo Co., Ltd. before officially adopting its current name, Verite Co., Ltd., in August 2005. Its corporate headquarters are situated in Yokohama, Japan, and it operates as a subsidiary of Jewel Source Japan Holdings Co. Ltd.