Happy Belly Food Group Inc.
HBFG
Happy Belly Food Group Inc. is a wellness-oriented company that supplies... Happy Belly Food Group Inc. is a wellness-oriented company that supplies plant-derived food items to consumers across Canada. Its product line features breakfast cereals and various other vegan foods, sold predominantly under the Holy Crap and Yamchops labels. The organization was founded in 2014 and is headquartered in Vancouver, Canada. In September 2022, it rebranded from its previous name, Plant & Co. Brands Ltd., to Happy Belly Food Group Inc.
