VIP Play, Inc. is a Tennessee-based technology enterprise focused on mobile... VIP Play, Inc. is a Tennessee-based technology enterprise focused on mobile applications and online platforms. The company utilizes a cloud-native technological infrastructure to deliver mobile sports betting services, which include an advanced sportsbook offering diverse wagering possibilities, alongside sweepstakes contests. A key aspect of their platform is the integration of social features, specifically designed to amplify player engagement. Formerly known as KeyStar Corp., the company officially rebranded to VIP Play, Inc. in September 2024. Founded in 2020, VIP Play, Inc.'s corporate headquarters are situated in Las Vegas, Nevada.
