Operating out of Canada, Way of Will Inc. develops and distributes natural body... Operating out of Canada, Way of Will Inc. develops and distributes natural body care products, predominantly formulated with essential oils, targeting consumers with active lifestyles. Their comprehensive clean-beauty offerings span deodorants, body and hand washes, lotions, bath soaks, and aromatherapy rollers, all sold under their distinct brands: Nude & Crude and Gu Society. Established in 2016, the company's central operations are located in Scarborough, Canada, functioning as a subsidiary of New Wave Holdings Corp.
