Mixue Group operates as a prominent purveyor of refreshments and frozen treats,... Mixue Group operates as a prominent purveyor of refreshments and frozen treats, offering a diverse array of fruit beverages, tea-based drinks, ice cream, and coffee products. Its commercial activities extend across mainland China and a wide range of global territories. The company plays a crucial role in supporting its extensive franchisee ecosystem by furnishing vital ingredients, packaging materials, and retail store equipment. Its product lines are prominently featured under the Mixue and Lucky Cup brand identities. Furthermore, Mixue Group also delivers specialized IT services. The distribution of its offerings occurs through a vast network encompassing both franchised and proprietary retail locations. This expansive presence includes operations in China, Indonesia, Vietnam, Malaysia, Thailand, the Philippines, Cambodia, Laos, Singapore, Australia, South Korea, and Japan. Founded in 1997, the enterprise maintains its headquarters in Zhengzhou, People's Republic of China.
