SBW, Inc. is a South Korean enterprise primarily involved in the creation,... SBW, Inc. is a South Korean enterprise primarily involved in the creation, wholesale, and retail of undergarments. The company markets a wide array of innerwear collections under labels such as TRY, CHAVILLE, HEAT UP, COOLUTION, S.MILE, CRIKET, JAMES CASTLER, M:MUR, UBER MAN, and CHIVANT. Customers also have the option to acquire their merchandise via digital platforms. Initially named SSANGBANGWOOL&TRYGROUP.Inc, the organization officially adopted the moniker SBW, Inc. in 2011. Established in 1954, its corporate headquarters are located in Seoul, South Korea.
