TRUBAR Inc. operates as a consumer goods enterprise, boasting a diverse... TRUBAR Inc. operates as a consumer goods enterprise, boasting a diverse portfolio within the plant-based and wellness sectors. This Toronto, Canada-headquartered firm provides protein and nutritional snack bars, sold under the Tru and TRUBAR labels, available through online channels in both the U.S. and Canada, and via various retailers. Furthermore, the company markets skincare items under its No BS brand. Previously named Simply Better Brands Corp., the organization rebranded as TRUBAR Inc. in May 2025.
