Operating under the name O2 Essential Marketing Technologies, 3DShopping.com... Operating under the name O2 Essential Marketing Technologies, 3DShopping.com provides a range of digital services, with a particular focus on the creation and hosting of three-dimensional websites. The company, which was founded in 1996, underwent a name change in 1999 from its previous identity as Pi Graphix, Inc., adopting its current moniker. Its operations are headquartered in Marina del Rey, California.