Sports Entertainment Group Limited
SEG
Sports Entertainment Group Limited (SEG) is a company operating across... Sports Entertainment Group Limited (SEG) is a company operating across Australia and New Zealand, specializing in sports media content and entertainment. Its operations are structured into four key segments: Media Australia, Media New Zealand, Complementary Services, and Sports Teams. SEG manages a portfolio of radio stations, including prominent names like SEN 1116, SEN 1170, SEN 1629, SEN WA, SENQ, SENZ, SENTrack, and SEN Spirit. In the print sector, it publishes periodicals such as the weekly match-day magazine AFL Record and Lifestyle1. Its services further encompass live sports broadcasting, a variety of podcasts, and television programs like The Oval Office, Footy SA & WA, Off The Bench, and Women's Footy. Beyond media ventures, SEG owns and operates the Perth Wildcats basketball team. The group disseminates its distinct brand narratives and content to national, metropolitan, and regional audiences through a multitude of platforms, including radio, print, television, digital channels, in-stadium presence, events, and its affiliated sports teams. Headquartered in Southbank, Australia, the company was established in 1987 and rebranded from Pacific Star Network Limited to Sports Entertainment Group Limited in November 2020.
