PJSC Detsky Mir operates as a multi-faceted retail entity, managing an... PJSC Detsky Mir operates as a multi-faceted retail entity, managing an extensive network of stores primarily focused on children's merchandise. Its diverse product line encompasses toys, essentials for newborns, clothing, footwear, art and craft kits, recreational equipment, car safety seats, home furnishings, and stationery, along with a selection of pet-related goods. As of December 31, 2021, the company's retail footprint included 916 Detsky Mir outlets spread throughout 445 cities in Russia, Kazakhstan, and Belarus. This was further augmented by 110 Detmir Mini stores, 93 Zoozavr stores, and digital sales channels via zoozavr.detmir.ru and detmir.ru. Established in 1947, the firm's main offices are located in Moscow, Russia.
