NovaBev Group functions as a multifaceted entity, engaged in the production and... NovaBev Group functions as a multifaceted entity, engaged in the production and distribution of alcoholic spirits and food items, while also overseeing its own wholesale and retail operations. The company's diverse offerings span from distilled beverages such as rum, cognac, gin, and liqueur, to a selection of wines and other lower-alcohol options. Prominent labels under its umbrella include BELUGA, Veda, Myagkov, Belenkaya, Gosudarev Zakaz, and Zolotoy Rezerv. The firm structures its business activities across three main divisions: Alcohol, Retail, and Food. Founded in 1998 by Alexander Anatolyevich Mechetin, the company maintains its headquarters in Moscow, Russia.
