Seera Holding Group, along with its affiliated entities, delivers a... Seera Holding Group, along with its affiliated entities, delivers a comprehensive array of travel and tourism services to customers throughout the Kingdom of Saudi Arabia, the United Kingdom, and globally. Their primary offerings span detailed travel planning, encompassing airline bookings, hotel accommodations, and curated vacation packages. Beyond traditional travel, the company is actively involved in various complementary sectors, such as real estate and room leasing, vehicle rentals, event management, aircraft acquisition and rental, and sports-related activities. Furthermore, it supplies vital infrastructure and communication services, including call center support, information technology provisions, transport solutions, and digital messaging through SMS and multimedia. The group's extensive range of products and services is marketed under prominent brands like Discover Saudi, Almosafer, Mawasim, and Lumi. Established in 1979, the Riyadh, Saudi Arabia-based company operated under the name Al Tayyar Travel Group Holding Company until it officially adopted its current designation, Seera Holding Group, in April 2019.
