Speqta AB (publ), a Swedish company founded in 2003 and headquartered in... Speqta AB (publ), a Swedish company founded in 2003 and headquartered in Stockholm, specializes in developing and managing performance-driven digital platforms that generate sales leads. Its operations are divided into two primary segments: Speqta AdTech and Speqta Content & Comparison. The company's diverse portfolio includes Bidbrain, an AI-powered SaaS solution designed to assist e-retailers. It also operates Shopello, an e-commerce platform that actively promotes products from various online stores. Under its Vinklubben Food and Beverage division, Speqta manages popular sites such as myTaste, Matklubben, and Vinklubben itself. Furthermore, Speqta offers a range of comparison services, including Rahalaitos, which brokers private and corporate loans. Other shopping-related comparison sites like OutletSverige and Kampanjjakt.se are also part of its offerings. The company extends its comparison services to encompass discount codes, games, credit cards, and electricity contracts, often through partnerships with major media outlets like Expressen, Nettavisen, Aller media/Dagbladet, and Sanoma/Ilta-Sanomat. Additionally, it facilitates private loan comparisons through dedicated platforms such as Lanakuten.com and Låne-penger.com.
