ContextLogic Inc. functions as a global mobile-first e-commerce enterprise,... ContextLogic Inc. functions as a global mobile-first e-commerce enterprise, with a significant presence spanning Europe, the Americas, and various other international markets. The company's primary offering is the Wish platform, a digital marketplace specifically designed to bridge the gap between consumers and a vast network of merchants. In support of these merchants, ContextLogic also provides essential marketplace infrastructure and logistical services. This San Francisco, California-based firm was initially established in 2010.