WK Kellogg Co operates as a food enterprise, with its operations spanning the... WK Kellogg Co operates as a food enterprise, with its operations spanning the United States, Canada, and the Caribbean. The core of its offerings includes a range of ready-to-eat breakfast cereals, prominently sold under popular brands like Frosted Flakes, Special K, Froot Loops, Raisin Bran, Frosted Mini-Wheats, and Kashi. This entity, which was originally incorporated in 2022, was formerly recognized as North America Cereal Co. before officially adopting the WK Kellogg Co name in March of 2023. Its corporate headquarters are situated in Battle Creek, Michigan.